In terms of definition a web-channel operated by global i-casts is a television programme or station that has the ability to regularly broadcast news, events and programmes regularly and repeatedly, worldwide.

TV advertising is a leading advertising format, used to convey a paid message on television which typically promotes a product, brand or service. TV advertising remains one of the most effective and popular marketing mediums.

It is not uncommon for people to have the television on while simultaneously browsing the Internet, playing a video game, instant messaging and/or shopping online via a laptop, smartphone or tablet. This fragmented media environment poses creative challenges for advertisers to capture consumers’ attention for sustained periods of time.

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