The process of generating media from primarily online outlets in order to earn branding and traffic.

The term target consumer is defined as the specific group of consumers who are the focus of a company’s advertisements. This focus is communicated through media and the use of television, movies, audio, and print capabilities. The target consumer is similar to target market; however, the notable difference is the target consumer is a specific group within the target market.

Your target customer is the person you’ve identified as most likely to purchase your products, according to Entrepreneur.com. This is a much more segmented portion of your target market, as you’ve identified certain aspects of this individual. These components might include a specific age instead of a range, a specific income level versus a large swath of income types, and the reasons these customers are most likely to purchase your products.

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