Helen Woollams graduated from London college of fashion in 2005, creating the Rock star couture label Hellavagirl after graduation. Hellavagirl showcases four collections annually with smaller projects and collaborations in between the four main collections. Every collection is designed to empower, entice and compliment, inspiring the wearer and intriguing the beholder.

“HAVING MOST RECENTLY BEING AWARDED BRITAIN’S TOP DESIGNER AND WITH INTERNATIONALLY PUBLISHED COLLECTIONS THE PAST FIVE YEARS HAS BEEN A MOMENTOUS TESTAMENT TO ALL THE HARD WORK, HELEN’S EXPLORATION OF VISION AND SUCCESSFUL LINES TO DATE. HELEN RECEIVED HIGH PRAISE FROM BRITISH VOGUE WHERE SHE WAS IDENTIFIED AS, IN THEIR WORDS “AN EXCEPTIONAL EMERGING TALENT” AND ONE THAT “PRODUCED STRONG IDEAS FOR THE FUTURE”.

HELLAVAGIRL IS ROCK STAR COUTURE. THEATRICAL MISCHIEF IN WONDERFUL CLOTHING. HELLAVAGIRL FUSE THE DECADENCE OF FINE ART WITH INNOVATIVE DESIGN PRACTICES AND AVANT-GARDE DREAMING, CURATING A SULTRY BROTHERS GRIM AESTHETIC. HELLAVAGIRL PRIDES ITSELF ON PRODUCING BEAUTIFULLY CRAFTED LINES FOR THE BOLD. THE VIBRANCY EXUDING FROM OUR CREATIONS FORMS A STRONG, GLAMOROUS YET ECLECTIC SHAPE – AN IMPULSIVE FLUIDITY INTERTWINED WITH RIGID SCULPTURE.

HELEN’S INFECTIOUS HIGH-SPIRITED NATURE ONLY ADDS TO THE BRAND’S FLIRTATIOUS TAKE ON DESIGN, CHANNELING HER OWN VISION FOR CREATING TRULY UNIQUE COUTURE. HELEN’S MUSE STEMS FROM HER OBSESSION WITH FASHION AND THE WEARERS WHO EMPOWER IT, HOW PEOPLE EXPRESS THEMSELVES THROUGH CLOTHING AND THE STATEMENT IT MAKES.

Helen states ““The Hellavagirl woman/man is someone who is not afraid of standing out.Although in comparison we are small in stature we are big in impact. Hellavagirl – Give em Hell … Helen Woollams